The world’s 50 largest multinational corporations rely on an estimated 100 million “hidden workers,” paying low wages for hard labor with little-to-no protections.
Source: International Trade Union Confederation
Support the Impact Campaign
Make a tax-deductible contribution through IDA’s secure donation page. Your support directly fuels advocacy, education, and awareness efforts tied to Kikuyu Land.
The land at the center of Kikuyu Land was taken generations ago but the consequences are still unfolding today. Families remain displaced. Livelihoods remain threatened. Accountability remains elusive. Kikuyu Land is not only a film - it’s a call for accountability, protection, and collective action.
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Our efforts are intentionally focused and community-informed. Every dollar raised supports advocacy in the field, awareness-building, and work that generates long-term support for the communities featured in Kikuyu Land.
Our Impact Goals
AWARENESS
Increase public understanding of colonial land dispossession, labor exploitation, and supply-chain opacity through screenings, media coverage, and educational tools.
EDUCATION
Equip educators, students, and institutions with resources that connect everyday consumer products to the people and histories behind them.
ADVOCACY
Support in-field efforts that protect community voices, strengthen land justice claims, and build long-term pathways for accountability and restitution.
Where Your Support Goes
Funds raised through the Kikuyu Land Impact Campaign, including:
IN-FIELD ADVOCACY AND ORGANIZATION​
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Supporting locally informed advocacy and organizing in partnership with Better Tomorrow Today, a Kenyan-based, locally led community organization serving families of hard labor and low-income workers. This collaboration helps amplify land justice claims, protect truth-tellers, and strengthen community resilience.​
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COMMUNITY SCREENINGS
AND STRATEGIC EVENTS
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In partnership with Better Tomorrow Today (Kenya), we will conduct carefully selected community, institutional, and policy-adjacent screenings designed to build trauma-informed awareness and action, while prioritizing safety, consent, and local context.
MEDIA, OUTREACH, AND
AWARENESS CAMPAIGNS
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Using the film to reach journalists, educators, policymakers, and global consumers who can help expand accountability and support.
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COORDINATION WITH TRUSTED
COMMUNITY-BASED PARTNERS
IN KEYA
​Supporting participation, travel, and engagement by local leaders and advocates where appropriate.
Spread the Word
Help the story of Kikuyu Land travel further. Share the film within your own circles, download assets from our social media toolkit, and help build momentum by leaving a thoughtful review on platforms like IMDb, Letterboxd, and Rotten Tomatoes.
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Every share, post, and recommendation helps grow visibility for the issues at the heart of the film.
Click here to download Digital Assets.
Demand Change
Explore campaign resources to better understand how global supply chains, land rights, and historical accountability intersect.
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Nearly 25 million acres of land in Africa are tied to concluded large-scale agricultural land deals with foreign investors
(Source: Land Matrix Initiative)
More than 138 million acres of land in Africa have been linked to large-scale land deals over the past two decades, with the majority of deals occurring after the 2007 - 2008 global food and financial crisis. (Source: Land Matrix)
A Note on Care and Responsibility
This campaign was developed in close collaboration with the local community it represents. Throughout production, we spent meaningful time in the field listening, learning, and workshopping this impact approach alongside community members and field workers to ensure it reflects lived realities rather than imposed solutions.
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Funds do not function as direct aid or charitable donations to resolve individual claims. Instead, they are used to support community-informed solutions, strengthen advocacy infrastructure, and build sustained visibility that amplifies existing, community-led efforts through the power of our film.
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Protecting the people who trusted us with their stories is central to this work. All impact efforts are grounded in informed consent, safety, and an awareness of long-term consequences. Decisions were made in consultation with those most affected, with care taken to avoid harm, extractive storytelling, or unintended risk.
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Our aim is not to speak for communities, but to stand with them, supporting strategies they helped shape and advancing change in ways that are ethical, responsible, and accountable to the people at the heart of this film.